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2014 AMS World Marketing Congress - Academy of Marketing Science

The theme of this conference is "Marketing Challenges in a Turbulent Business Environment." The congress will have presentations of peer-reviewed papers, as well as panel discussions and plenary sessions. The papers can range from theory development to concepts for measurement and modeling to testin... Full description

Event dates: 2014-08-052014-08-08
Conference Place: Lima, Universidad ESAN
Organizer: Academy of Marketing Science
Call for papers deadline: 2013-10-01
Language: English
Classification: jel-M3
Country: Peru
Type of Publication (narrower categories): Konferenzen, Tagungen
Conferences
Type of Publication: Event
Title record from database: Calendar of Events
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Summary: The theme of this conference is "Marketing Challenges in a Turbulent Business Environment." The congress will have presentations of peer-reviewed papers, as well as panel discussions and plenary sessions. The papers can range from theory development to concepts for measurement and modeling to testing propositions in empirical or experimental studies. Papers based on cross-cultural studies and having international implications are particularly welcome.

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