"An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI...

"Business and Professional Communication: People, Context, and Purpose, First Edition is designed to prepare students to work within an evolving landscape. The constant improvements in technology, an increasingly global workforce, a movement to remote work, and an increasing awareness of...

"Development and Social Change: A Global Perspective explains how development thinking and practice have shaped our world. It introduces students to four interconnected projects, and how their dynamics, contradictions and controversies have influenced development trajectories: colonialism, the...

"Why are some countries rich and others poor? This leading text introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical evidence relates to new and old theoretical ideas, Economic Growth provides students with a complete...

"Essentials of Health Economics studies the public health care system through the lens of economics. Provides a basic understanding of economic theory as it relates to the public health system and the delivery of health care in the U.S. Including numerous examples and profiles related to the...

"Global Strategy by Li and Shaheer uses an entrepreneurial approach to help you master the the key concepts of global strategy through innovation and opportunity-seeking actions. The outburst of new technologies, artificial intelligence (AI), and digitalization are reshaping the global business...