//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:(Dichter, Ernest)
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Motivation
9
Marktforschung
8
Ernest Dichter
6
Verbraucher
6
Dichter, Ernest
4
Market research
4
Motivforschung
4
History of economic thought
3
Management
3
Marketing
3
Psychologie
3
Verbraucherverhalten
3
Vereinigte Staaten
3
Ökonomische Ideengeschichte
3
Absatzpolitik
2
Betriebsführung
2
Consumer behaviour
2
Konsumentenverhalten
2
Motivationspsychologie
2
Werbepsychologie
2
Werbung
2
1946-1991
1
1950-1970
1
Arbeitspsychologie
1
Aufsatzsammlung
1
Autobiographie
1
Beeinflussung
1
Betriebsleiter
1
Biographie
1
Denkstrategie
1
East-West relations
1
Einführung
1
Erfolg
1
Forschung
1
Frau
1
Führung
1
Geschichte
1
Grossbritannien
1
Großbritannien
1
Hand- und Lehrbücher, Nachschlagewerke
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
27
Article
21
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Aufsatzsammlung
1
Biografie
1
Biography
1
Book section
1
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
Undetermined
28
German
10
English
10
Author
All
Dichter, Ernest
42
Gries, Rainer
2
Schwarzkopf, Stefan
2
Brandis, Royall
1
Dichter, Ernest R.
1
Fullerton, Ronald A.
1
Führer, Christian
1
Gregori, Thomas R. de
1
Hamilton, David
1
Hennig, Lars
1
Kreuzer, Franz
1
Lazarsfeld, Paul F.
1
Schmitz, Erika
1
Stouffer, Samuel A.
1
Tadajewski, Mark
1
Warne, Colston E.
1
Winick, Charles
1
more ...
less ...
Institution
All
Ernest Dichter AG, Institut für Motiv- und Marketingforschung, Zürich
1
Institut für Bankwirtschaft an der Hochschule St. Gallen
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
Israel Management Center
1
Schweizerische Bankgesellschaft
1
Seminar "Motivation Research", October 1961
1
Published in...
All
Harvard business review : HBR
2
Advertising management
1
Business-Training
1
Die Aussprache
1
Handbuch der Marktforschung
1
International business management : readings and cases
1
Journal of consumer behaviour : an international research review
1
Journal of economic issues : jei
1
Journal of historical research in marketing
1
Leading cases in market research
1
Management & organizational history : MOH
1
Management in a rapidly changing economy
1
Marketing management and administrative action
1
McGraw-Hill series in marketing and advertising
1
Modernes Marketing, moderner Handel : Karl Christian Behrens zum 65. Geburstag
1
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
1
Personal values and consumer psychology
1
Readings in basic marketing
1
Research in marketing : an annual compilation of research
1
Revue française du marketing
1
SBG-Schriften zu Wirtschafts-, Bank- und Währungsfragen, Hrsg. von der Schweizerischen Bankgesellschaft, Zürich, Volkswirtschaftliche Abteilung
1
The environment of marketing behavior : selections from the literature
1
Troost-Schriftenreihe
1
Zeitschrift für Markt- und Meinungsforschung : Vierteljahresbeiträge zur Theorie u. Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
USB Cologne (EcoSocSci)
17
OLC EcoSci
1
Showing
1
-
10
of
48
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Ernest
Dichter
: zum 100. Geburtstag des Vaters der Motivforschung
Führer, Christian
- In:
Handbuch der Marktforschung
,
(pp. 18-23)
.
2007
Persistent link: https://www.econbiz.de/10003536368
Saved in:
2
Promoting the consumer society :
Ernest
Dichter
, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
Saved in:
3
Ernest
Dichter
and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on
Ernest
Dicht...
Schwarzkopf, Stefan
(
ed.
);
Gries, Rainer
(
contributor
); …
-
2010
-
1. publ.
"Contextualizing
Ernest
Dichter
within modern consumer culture and the rise of psychological approaches to post …
Persistent link: https://www.econbiz.de/10008651345
Saved in:
4
"Culture" and the limits of innovation in marketing:
Ernest
Dichter
, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan
- In:
Management & organizational history : MOH
2
(
2007
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
Saved in:
5
"Mr. MASS motivations himself" : explaining Dr.
Ernest
Dichter
Fullerton, Ronald A.
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
6
,
pp. 369-382
Persistent link: https://www.econbiz.de/10003617588
Saved in:
6
Ernest
Dichter
- Doyen der Verführer : [zum 100. Geburtstag des Vaters der Motivforschung]
Gries, Rainer
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10004896128
Saved in:
7
A tiger in the tank :
Ernest
Dichter
; an Austrian advertising Guru
Kreuzer, Franz
(
contributor
);
Hennig, Lars
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10004885204
Saved in:
8
Getting motivated : the secret behind individual motivations by the man who was not afraid to ask "why?"
Dichter, Ernest
-
1979
Persistent link: https://www.econbiz.de/10004170162
Saved in:
9
Le client à l'échelle mondiale.
Dichter, Ernest
- In:
Revue française du marketing
(
2010
)
229
,
pp. 25-37
Persistent link: https://www.econbiz.de/10008932769
Saved in:
10
Motivforschung - mein Leben : die Autobiographie eines kreativ Unzufriedenen
Dichter, Ernest
-
1977
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004152205
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->