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Search: An empirical comparison of online advertising in four countries ; cultural characteristics and creative strategies Chang-Hyun Jin.
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An
empirical
comparison
of
online
advertising
in
four
countries
;
cultural
characteristics
and
creative
strategies
Jin, Chang-hyun
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 253-261
Persistent link: https://www.econbiz.de/10008840795
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