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Search: Balancing standardization and adaptation for product performance in international markets testing the influence of headquarters-subsidiary contact and cooperation Mohan Subramaniam, Kelly Hewett.
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Multinationales Unternehmen
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Product management
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Produktmanagement
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Transnational corporation
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Ausländische Tochtergesellschaft
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Foreign subsidiary
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International market
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Internationaler Markt
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Internationales Marketing
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Hewett, Kelly
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Subramaniam, Mohan
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Management international review : mir ; journal of international business
2
International marketing ; Vol. V
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ECONIS (ZBW)
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OLC EcoSci
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1
Balancing
standardization
and
adaptation
for
product
performance
in
international
markets
:
testing
the
influence
of
headquarters-subsidiary
contact
and
cooperation
Subramaniam, Mohan
;
Hewett, Kelly
-
2006
Persistent link: https://www.econbiz.de/10003410817
Saved in:
2
Balancing
standardization
and
adaptation
for
product
performance
in
international
markets
:
testing
the
influence
of
headquarters-subsidiary
contact
and
cooperation
Subramaniam, Mohan
;
Hewett, Kelly
- In:
Management international review : mir ; journal of …
44
(
2004
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10002092342
Saved in:
3
Balancing
Standardization
and
Adaptation
for
Product
Performance
in
International
Markets
:
Testing
the
Influence
of
Headquarters-Subsidiary
Contact
and
Cooperation
Subramaniam, Mohan
;
Hewett, Kelly
- In:
Management international review : mir ; journal of …
44
(
2004
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10006756255
Saved in:
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