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Search: College-educated youths' attitudes toward global brands implications for global marketing strategies Shu-Chuan Chu; Szu-Chi Huang.
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Brand management
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Internationales Marketing
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Jugendliche
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Chu, Shu-Chuan
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Journal of international consumer marketing
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College-educated
youths
'
attitudes
toward
global
brands
:
implications
for
global
marketing
strategies
Chu, Shu-chuan
;
Huang, Szu-chi
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10003986194
Saved in:
2
College-Educated
Youths
'
Attitudes
toward
Global
Brands
:
Implications
for
Global
Marketing
Strategies
Chu, Shu-Chuan
;
Huang, Szu-Chi
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10008394210
Saved in:
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