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Search: Corporate social responsibility or cause-related marketing the role of cause specificity of CSR Sana-ur-Rehman Sheikh; Rian Beise-Zee.
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Corporate
social
responsibility
or
cause-related
marketing
? :
the
role
of
cause
specificity
of
CSR
Sheikh, Sana-ur-Rehman
;
Beise-Zee, Rian
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10009009747
Saved in:
2
Corporate
social
responsibility
or
cause-related
marketing
?
The
role
of
cause
specificity
of
CSR
Sheikh, Sana-ur-Rehman
;
Beise-Zee, Rian
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10008812275
Saved in:
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