Balmer, John M. T. (contributor) - 2004
Management of Corporate
Image in South Africa, European Journal of
Marketing, Vol 35, No 3 and 4, pp. 63-76.
Albert, S. and …, European Journal of
Marketing, Vol 35, No 3 and 4 pp. 248-291.
Balmer, J.M.T. (2001a) From the Pentagon: A
New Identity … Framework, Vol 4, No 1,pp.11-21.
Balmer, J.M.T. and Greyser, S.A. (2002) The
Multiple Identities of the Corporation …