Laroche, Michel - In: Journal of Business Research 62 (2009) 10, pp. 921-923
This special issue of the Journal of Business Research features eleven articles selected from the papers presented … School of Business, Concordia University, September 23 and 24, 2007. They cover topics related to culture and marketing … during the fourth meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson …