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Search: Incorporating long-term effects in determining the effectiveness of different types of online advertising Ralph Breuer; Malte Brettel; Andreas Engelen.
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Marketing Letters
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Incorporating
long-term
effects
in
determining
the
effectiveness
of
different
types
of
online
advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10010217760
Saved in:
2
Incorporating
long-term
effects
in
determining
the
effectiveness
of
different
types
of
online
advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing Letters
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10009403213
Saved in:
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