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Search: The delights and dangers of global branding from worldwide brands to a global/local dialectic Benoît Heilbrunn.
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The
delights
and
dangers
of
global
branding
:
from
worldwide
brands
to
a
global/local
dialectic
Heilbrunn, Benoît
- In:
Strategic management : new rules for Old Europe
,
(pp. 137-158)
.
2006
Persistent link: https://www.econbiz.de/10003312647
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