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Search: "Culture" and the limits of innovation in marketing Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s Stefan Schwarzkopf.
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Ernest Dichter
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Großbritannien
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History of economic thought
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Marktforschung
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Motivation
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Management & organizational history
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"
Culture
"
and
the
limits
of
innovation
in
marketing
:
Ernest
Dichter
,
motivation
studies
and
psychoanalytic
consumer
research
in
Great
Britain
,
1950
s
-
1970
s
Schwarzkopf, Stefan
- In:
Management & organizational history : MOH
2
(
2007
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
Saved in:
2
"
Culture
"
and
the
limits
of
innovation
in
marketing
:
Ernest
Dichter
,
motivation
studies
and
psychoanalytic
consumer
research
in
Great
Britain
,
1950
s
-
1970
s
Schwarzkopf, Stefan
- In:
Management & organizational history
2
(
2007
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10009070138
Saved in:
3
`
Culture
'
and
the
limits
of
innovation
in
marketing
:
Ernest
Dichter
,
motivation
studies
and
psychoanalytic
consumer
research
in
Great
Britain
,
1950
s
-
1970
s
Schwarzkopf, Stefan
- In:
Management & organizational history
2
(
2007
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10008270900
Saved in:
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