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Search: Agenda-setting and La Copa Mundial marketing through agenda-setting on soccer blogs during the 2010 World Cup Lauren M. Burch, Evan L. Frederick, Matthew H. Zimmerman and Galen E. Clavio.
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International journal of sport management and marketing : IJSMM
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1
Agenda-setting
and
La
Copa
Mundial
:
marketing
through
agenda-setting
on
soccer
blogs
during
the
2010
World
Cup
Burch, Lauren M.
;
Frederick, Evan L.
;
Zimmerman, Matthew H.
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 213-231
Persistent link: https://www.econbiz.de/10009514081
Saved in:
2
Agenda-setting
and
La
Copa
Mundial
:
marketing
through
agenda-setting
on
soccer
blogs
during
the
2010
World
Cup
Burch, Lauren M.
;
Frederick, Evan L.
;
Zimmerman, Matthew H.
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 213-231
Persistent link: https://www.econbiz.de/10009869681
Saved in:
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