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Search: Bridging the theory to application gap in value-based selling Pekka Töytäri; Thomas Brashear Alejandro; Petri Parvinen and Ilmari Ollila; Nora Rosendahl.
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B-to-B-Marketing
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Betriebliche Wertschöpfung
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Business-to-business marketing
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Customer value
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The journal of business & industrial marketing
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Bridging
the
theory
to
application
gap
in
value-based
selling
Töytäri, Pekka
;
Alejandro, Thomas Brashear
;
Parvinen, …
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 493-502
Persistent link: https://www.econbiz.de/10009410788
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