Vunder Fontana, Kadri (contributor) - 2008
) markets
(Arnold and Quelch 1998). Such reasons include, among others, leveraging of
competencies and opportunities, realizing … 2002; Arnold and Quelch 1998), BOP markets in general cannot be
served directly by producers due to high cost-to-serve and … Bhattacharrya 2003; Arnold
and Quelsch 1998; Khanna and Palepu 1997; Cavusgil 1997).
It is also typical that only a small portion of …