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Search: Evaluating resposes to celebrity endorsements using projective techniques Nisachon Tantiseneepong and Matthew Gorton; John White.
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Advertising effects
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Qualitative market research : an international journal
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Evaluating
resposes
to
celebrity
endorsements
using
projective
techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
Saved in:
2
Evaluating
resposes
to
celebrity
endorsements
using
projective
techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009853894
Saved in:
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