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Search: Good and guilt-free the role of self-accountability in influencing preferences for products with ethical attributes John Peloza, Katherine White, & Jingzhi Shang.
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Good
and
guilt-free
:
the
role
of
self-accountability
in
influencing
preferences
for
products
with
ethical
attributes
Peloza, John
;
White, Katherine
;
Shang, Jingzhi
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10009725639
Saved in:
2
Good
and
Guilt-Free
:
The
Role
of
Self-Accountability
in
Influencing
Preferences
for
Products
with
Ethical
Attributes
Peloza, John
;
White, Katherine
;
Shang, Jingzhi
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10010065499
Saved in:
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