Wray, Jeffrey; Plante, Daniel - In: International Journal of Management and Marketing Research 4 (2011) 1, pp. 75-85
register at a different web site for each merchant to obtain their coupons. In this paper, we present a more centralized coupon … distribution approach using a Mobile Advertising Engine that aggregates coupons from multiple corporations, tracks point of sales …During the past decade, the preferred medium for advertising has seen a dramatic shift away from print media and other …