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Search: Releasing latent brand equity the case of UEFA's Champions League Simon Chadwick; Matthew Holt.
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Releasing
latent
brand
equity
:
the
case
of
UEFA
's
Champions
League
Chadwick, Simon
;
Holt, Matthew
- In:
The marketing review
8
(
2008
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10003720887
Saved in:
2
Releasing
latent
brand
equity
:
the
case
of
UEFA
's
Champions
League
Chadwick, Simon
;
Holt, Matthew
- In:
The marketing review
8
(
2008
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10009853126
Saved in:
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