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Search: Segmentation challenges posed by 'transnationals' in mobile marketing Ibrahim Sirkeci; Richard Mannix.
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International market segmentation
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International migration
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Internationale Marktsegmentierung
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Mannix, Richard
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Sirkeci, Ibrahim
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E-marketing ; Vol. 3
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Handbook of research on mobile marketing management
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ECONIS (ZBW)
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1
Segmentation
challenges
posed
by
'
transnationals
'
in
mobile
marketing
Sirkeci, Ibrahim
;
Mannix, Richard
-
2012
Persistent link: https://www.econbiz.de/10009575084
Saved in:
2
Segmentation
challenges
posed
by
‘
transnationals
’
in
mobile
marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
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