Fischer, Eileen; Reuber, A. Rebecca - In: Journal of Business Venturing 26 (2011) 1, pp. 1-18
Twitter-based interaction can trigger effectual cognitions, but that high levels of interaction via this medium can lead to … understanding of effectuation, of social interaction, and of the impact of social media on entrepreneurial firms are discussed. … entrepreneurs adopt Twitter. Twitter is a microblogging platform that can facilitate a marked increase in interaction. We posit that …