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Search: Sponsor and sponsees interactions effects on consumers' perceptions of brand image, brand attachment, and purchasing intention Nicolas Chavanat and Guillaume Martinent; Alain Ferrand.
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Big event
1
Brand image
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Consumer behaviour
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Deutschland
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Football
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Fußball
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Germany
1
Großveranstaltung
1
Konsumentenverhalten
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Markenimage
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Professional sports
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Profisport
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Chavanat, Nicolas
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Ferrand, Alain
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Martinent, Guillaume
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sponsor
and
sponsees
interactions
:
effects
on
consumers
'
perceptions
of
brand
image
,
brand
attachment
,
and
purchasing
intention
Chavanat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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