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Search: The relationship between store image and store brand equity a conceptual framework and evidence from hypermarkets Jose Juan Beristain; Pilar Zorilla.
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Journal of retailing and consumer services
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The
relationship
between
store
image
and
store
brand
equity
:
a
conceptual
framework
and
evidence
from
hypermarkets
Beristain, Jose Juan
;
Zorilla, Pilar
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009375615
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