Prange, Christiane; Schlegelmilch, Bodo B. - In: BuR - Business Research 2 (2009) 2, pp. 215-240
Marketing
Strategy Implementation: Resolving the
Exploration-Exploitation Dilemma
Christiane Prange, EM Lyon Business School …-
tria, France, The Netherlands, Switzerland, and the
UK. Industry sectors included banking, engineering,
automotive … focuses
on one particular
type of strategy at a
given time
Contribution of Ambi-
dexterity Framework to
Resolving …