Search Results - creator

Realtor to creator : examining Instagram as a media practice for real estate marketing

Khanna, Karman - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 431-455

Persistent link: https://www.econbiz.de/10015339343

Behind the Screen: Gender Differences in the Creator Economy

Gioia, Francesca; Morabito, Leo - 2025

The content creator economy has rapidly emerged as a new labor market, enabling ordinary individuals equipped with a … 2006 and 2023 and show that, despite being highly flexible and free of entry barriers, the content creator market has not …

Persistent link: https://www.econbiz.de/10015338909

Influencer marketing unlocked: Understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28

within the growing creator economy, emphasizing the interactions among firms, influencers, followers, and digital platforms …

Persistent link: https://www.econbiz.de/10015408674

Behind the screen : gender differences in the creator economy

Gioia, Francesca; Morabito, Leo - 2025

Persistent link: https://www.econbiz.de/10015196892

Influencer marketing unlocked : understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28

Persistent link: https://www.econbiz.de/10015192976

The creator economy : an introduction and a call for scholarly research

Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 403-410

Persistent link: https://www.econbiz.de/10015057476

Valuing the creator : the impact of author compensation cues on perceived price fairness and purchase intentions

Kučinskas, Gedas; Pikturnienė, Indrė - In: Journal of internet commerce 23 (2024) 4, pp. 329-353

Persistent link: https://www.econbiz.de/10015183389

On the role of social media platforms in the creator economy

Bleier, Alexander; Fossen, Beth L.; Shapira, Michal - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 411-426

Persistent link: https://www.econbiz.de/10015057481

The Creator Economy : Managing Ecosystem Supply, Revenue-Sharing, and Platform Design

Bhargava, Hemant K. - 2021

, advertisers, and revenues. I examine how the distribution of creator capabilities affects market concentration among creators, and …

Persistent link: https://www.econbiz.de/10013224494

Editorial: influencer marketing and the creator economy

Drenten, Jenna - In: NIM marketing intelligence review : NIM MIR 17 (2025) 1, pp. 3

Persistent link: https://www.econbiz.de/10015417030