The aim of this thesis is to introduce the sports betting market, and more precisely to show how this market forms a simplified framework for observations, close enough to stock markets to test the informational efficiency theory, and lead to unanimous conclusions about its empirical validity....

This research aims to replicate for France the results obtained by Diller and Ivens (2000) in Germany in which it was found that part of the demand is transferred from low price to high price brands. Using a different methodology involving buying intention data towards a private and a national...