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Global branding : eine kritische Analyse für Markenartikel aus dem Konsumgüterbereich
Krehl, Oliver R. - 1995
Persistent link: https://www.econbiz.de/10000924505
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Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
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Complexity and accuracy in consumer choice : the double benefits of being the consistently better brand
Conlon, Bernard (contributor);  … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001612906
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834