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Handelsmarkenmanagement
Dumke, Stephan - 1996
Persistent link: https://www.econbiz.de/10000562117
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Global branding : eine kritische Analyse für Markenartikel aus dem Konsumgüterbereich
Krehl, Oliver R. - 1995
Persistent link: https://www.econbiz.de/10000924505
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834