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language:"eng"
~person:"Ciliberto, Federico"
~person:"Renault, Régis"
~subject:"Informationswert"
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Informationswert
Advertising
6
Werbung
6
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Search theory
5
Suchtheorie
5
Theorie
5
Theory
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Werbewirkung
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Comparative advertising
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Vergleichende Werbung
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comparative advertising
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Arzneimittel
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Externalities
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Externer Effekt
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Pharmaceuticals
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advertising targets
3
analgesics
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attack matrix
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diversion ratios
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push and pull effects
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2001-2005
2
Analgetikum
2
Brand image
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Economics of information
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Information value
2
Informationsökonomik
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Markenimage
2
Network economics
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Netzwerkökonomik
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Online retailing
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Online-Handel
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Ciliberto, Federico
Renault, Régis
Anderson, Simon P.
2
Liaukonyte, Jura
1
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International journal of industrial organization
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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The advertising mix for a search good
Anderson, Simon P.
;
Renault, Régis
- In:
Management science : journal of the Institute for …
59
(
2013
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10009711798
Saved in:
2
Information content of advertising : empirical evidence from the OTC analgesic industry
Anderson, Simon P.
;
Ciliberto, Federico
;
Liaukonyte, Jura
- In:
International journal of industrial organization
31
(
2013
)
5
,
pp. 355-367
Persistent link: https://www.econbiz.de/10010247710
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