Vargas-Hernández, José G.; Cambroni-de-Anda, Armando … - In: Journal of Asian Business Strategy 2 (2012) 10, pp. 198-205
Cuahtemoc-Moctezuma) are analyzed which already have long formed part of an oligopoly because these two companies account for … more than 99% of beer market in this country. All this analysis is made from the perspective of game theory. The main … objective is to analyze the effects of competition and advertising from one to another brewer from a standpoint of game theory …
