The novel mobile application csxPOI (short for: collabora-tive, semantic, and context-aware points-of-interest) enables its usersto collaboratively create, share, and modify semantic points of interest(POI). Semantic POIs describe geographic places with explicit semanticproperties of a...

The efficiency of marketing campaigns is a preconditionfor business success. This paper discusses a technique totransfer advertisement content vie Bluetooth technology andcollects market research information at the same time. Conventionaladvertisement media were enhanced by devices...