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person:"Renault, Régis"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"ANDERSON, S. P."
~person:"McLaren, John D."
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Renault, Régis
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Anderson, Simon P.
;
Renault, Régis
- In:
Management science : journal of the Institute for …
59
(
2013
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10009711798
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The Advertising Mix for a Search Good
Anderson, Simon P.
;
Renault, Régis
- In:
Management science : journal of the Institute for …
59
(
2013
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10010068102
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