Mobile devices are used to initiate shopping or enhance traditional shopping experiences. The integration of m-commerce with social networking sites enables marketers to provide really personalized offers to customers. The basis for that is an in-depth understanding of customers’ needs...

Companies are not going to invest into the development of innovative applications or services unless these can be charged for appropriately. Thus, the existence of standardized and widely accepted mobile payment procedures is crucial for successful business-to-customer mobile commerce. In this...

Companies are not going to invest into the development of innovative applications or services unless these can be charged for appropriately. Thus, the existence of standardized and widely accepted mobile payment procedures is crucial for successful business-to-customer mobile commerce. The...

Zusammenarbeit mit externen IT-Dienstleistern ist heute unvermeidlich, um die Chancen der Digitalisierung zu nutzen: Dabei gilt es, Innovationspotenziale auszuschöpfen, ohne die strategische Handlungshoheit im Unternehmen zu gefährden.Wie Sie Digitalisierungs- und Outsourcing-Projekte zum...