The paper elaborates on the process of global product creation. The author tries to define a global product. Basic product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and conditions for product standardization as well as...

The prevalence of the idea of global village has caused similar lifestyles and ways of thinking everywhere. The similarity of customer needs in various parts of the globe is the main stimulus for standardization of products and/or services. Standardization of products and standardization of...

This paper examines some aspects of current debates about what the XXI century’s University represents in the context of the globalized society, with particular emphasis on the concepts, perspectives and trends that occur worldwide. higher education is facing the changing society’s pressing...

The purpose of this paper is to present, in a general, non exhaustive manner, a diachronic relationship the macroeconomic phenomenology of Kondratieff cycles and higher education –targeted reforms. Historical evidence presented by the speciality literature show that these reforms have occured...