The paper presents results of own empirical research conducted on a random sample of 323 enterprises localized in małopolskie voivodeship in the first half of the year 2007. The period of 3 years after the accession of Poland to the European Union allowed to preliminary evaluation of the...

The paper elaborates on the process of global product creation. The author tries to define a global product. Basic product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and conditions for product standardization as well as...

The chapter , apart from the introduction and conclusions, is divided into three main parts, that is methodology, literature review as well as results and discussion. The analytical and empirical part, including results, discussions and implications, consists of three following subdivisions:...

Poland noted in the 90s big changes in the structure of its foreign trade turnover. Both export and import values increased in this period. Many observers claim that many jobs in Poland were lost as the result of opening of Polish economy. Undoubtedly “unemployment import” was observed in...

In the history of management thought the conceptions of environment have very often changed. In different periods of history and different scientific schools of organization and management scientists has ascribed to the business environment different role and importance. The paper is a kind of...

The paper puts domestic and international conclusions of research results on structuralization of company environment regarding its dimensions or features in order. The author describes the process of identification and structuralization of company external environment regarding occurring...

The article elaborates on the regional business environment of small- and medium-sized enterprises. The aim of the paper is to put national and international classifications of mezoenvironment factors in order. The author quotes classifications of different domestic and worldwide scientists and...

The prevalence of the idea of global village has caused similar lifestyles and ways of thinking everywhere. The similarity of customer needs in various parts of the globe is the main stimulus for standardization of products and/or services. Standardization of products and standardization of...

The subject literature distinguishes several factors that determine the establishment, survival , operations and development of micro, small, and medium-sized enterprises in particular regions. In this article, the author presents a classification of these factors in terms of whether they are...

Small and medium-sized enterprises have large difficulties in gaining funding from external sources for their development. These enterprises are strongly anchored in their regional environment, thus analysis of financial support is especially essential on a regional level. The aim of the paper...