The paper elaborates on the process of global product creation. The author tries to define a global product. Basic product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and conditions for product standardization as well as...

The main aim of the paper is to identify the succession strategies (especially the ways in which they attempt to balance the strive to maintain family’s control over the company with the goal of firm’s growth) of the first generation of Polish entrepreneurs. Research survey was conducted on...

The prevalence of the idea of global village has caused similar lifestyles and ways of thinking everywhere. The similarity of customer needs in various parts of the globe is the main stimulus for standardization of products and/or services. Standardization of products and standardization of...

The paper summarizes - from the point of view of management sciences - institutional factors that matter for conducting the policy of support for business succession by member states in the European Union. Describing challenges for family business in Europe is the entering point for the...