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subject:"Acceptance"
~subject:"Germany"
~subject:"Marketing management"
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Acceptance
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Pousttchi, Key
9
Wiedemann, Dietmar G.
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1
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1
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HMD : Praxis der Wirtschaftsinformatik
2
Handbook of research on mobile marketing management
2
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International journal of electronic commerce : IJEC
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Mobile und ubiquitäre Informationssysteme - Technologien, Prozesse, Marktfähigkeit : proceedings zur 3. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2008), 26. - 28. Februar 2008, München, Germany
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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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2
Mobile Payment in Deutschland : szenarienübergreifendes Referenzmodell für mobile Bezahlvorgänge
Pousttchi, Key
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002509264
Saved in:
3
Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
Persistent link: https://www.econbiz.de/10003919335
Saved in:
4
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
5
Gestaltung mobil-integrierter Geschäftsprozesse
Pousttchi, Key
;
Becker, Frank
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
286
,
pp. 15-22
Persistent link: https://www.econbiz.de/10009577099
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6
Enterprise Resource Planning in kleinen und mittleren Unternehmen : vergleichende Studie von proprietärer und Open-Source-Software
Kramer, Frederick
;
Marx Gómez, Jorge Carlos
;
Pousttchi, Key
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
285
,
pp. 20-33
Persistent link: https://www.econbiz.de/10009551956
Saved in:
7
Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura
;
Pousttchi, Key
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
Saved in:
8
Mobile Commerce : Grundlagen und Techniken ; mit 9 Tabellen
Turowski, Klaus
;
Pousttchi, Key
-
2004
Persistent link: https://www.econbiz.de/10001742903
Saved in:
9
Einflussfaktoren auf das Empfehlungsverhalten im Mobile Viral Marketing
Wiedemann, Dietmar Georg
;
Palka, Wolfgang
;
Vollmayr, Bernd
- In:
Mobile und ubiquitäre Informationssysteme - …
,
(pp. 25-38)
.
2008
Persistent link: https://www.econbiz.de/10003737905
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