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Conditions for acceptance and usage of mobile payment procedures
Pousttchi, Key - In: The Second International Conference on Mobile Business …, (pp. 201-210). 2003
Persistent link: https://www.econbiz.de/10003625737
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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key; Wiedemann, Dietmar G. - In: Handbook of research on mobile marketing management, (pp. 1-9). 2010
Persistent link: https://www.econbiz.de/10003919335
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Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura; Pousttchi, Key - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
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Einflussfaktoren auf das Empfehlungsverhalten im Mobile Viral Marketing
Wiedemann, Dietmar Georg; Palka, Wolfgang; Vollmayr, Bernd - In: Mobile und ubiquitäre Informationssysteme - …, (pp. 25-38). 2008
Persistent link: https://www.econbiz.de/10003737905