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subject:"Creativity"
~subject:"Betriebliche Wertschöpfung"
~subject:"Digitale Plattform"
~subject:"Mobile business"
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Pousttchi, Key
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
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HMD : Praxis der Wirtschaftsinformatik
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Handbook of research on mobile marketing management
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Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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ECONIS (ZBW)
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Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
Persistent link: https://www.econbiz.de/10003919335
Saved in:
2
Gestaltung mobil-integrierter Geschäftsprozesse
Pousttchi, Key
;
Becker, Frank
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
286
,
pp. 15-22
Persistent link: https://www.econbiz.de/10009577099
Saved in:
3
Wertschöpfung im Mobilfunkmarkt : ein Referenzmodell für die Rolle(n) des Mobilfunkanbieters der Zukunft
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
Wirtschaftsinformatik : WI ; Organ der Fachbereichs …
53
(
2011
)
5
,
pp. 287-300
Persistent link: https://www.econbiz.de/10009313238
Saved in:
4
Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura
;
Pousttchi, Key
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
Saved in:
5
Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle
Hufenbach, Yvonne
-
2016
Persistent link: https://www.econbiz.de/10011522033
Saved in:
6
Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
Saved in:
7
Mobile Payment in Deutschland : szenarienübergreifendes Referenzmodell für mobile Bezahlvorgänge
Pousttchi, Key
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002509264
Saved in:
8
An apple a day : how the platform economy impacts value creation in the healthcare market
Gleiß, Alexander
;
Kohlhagen, Marco
;
Pousttchi, Key
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
4
,
pp. 849-876
Persistent link: https://www.econbiz.de/10012797024
Saved in:
9
Surrounded by middlemen : how multi-sided platforms change the insurance industry
Pousttchi, Key
;
Gleiss, Alexander
- In:
Electronic markets : the international journal on …
29
(
2019
)
4
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012139635
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