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subject:"United States"
~language:"eng"
~source:"base"
~subject:"Schätzung"
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The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation.
Ye, Lei
-
2008
conducted to collect consumer panel data in the U.S. and
China
respectively. Results from regression analysis and path analysis …
Persistent link: https://www.econbiz.de/10009475021
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