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Understanding the trade-off between familiarity and newness in product innovation
Ozer, Muammer; Tang, Jacky W. - In: Industrial marketing management : the international … 77 (2019), pp. 116-128
Persistent link: https://www.econbiz.de/10012004188
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Does the use of knowledge integration mechanisms enhance product innovativeness?
Tsai, Kuen-hung; Liao, Yi-Chuan; Hsu, Teresa Tiaojung - In: Industrial marketing management : the international … 46 (2015), pp. 214-223
Persistent link: https://www.econbiz.de/10011286955
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The effects of buyer-supplier's collaboration on knowledge and product innovation
Chang, Jeanine - In: Industrial marketing management : the international … 65 (2017), pp. 129-143
Persistent link: https://www.econbiz.de/10011774985
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Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida; Heirati, Nima; O'Cass, Aron - In: Industrial marketing management : the international … 87 (2020), pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
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The effects of relational knowledge emphasis on new product development strategy
Wang, Xinchun; Wei, Ruiqi; Liu, Yuerong; Xia, Hui; … - In: Industrial marketing management : the international … 109 (2023), pp. 257-270
Persistent link: https://www.econbiz.de/10014282248
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Are knowledge intensive business services really co-produced? : overcoming lack of customer participation in KIBS
Santos, Juliana Bonomi; Spring, Martin - In: Industrial marketing management : the international … 50 (2015), pp. 85-96
Persistent link: https://www.econbiz.de/10011411706
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Knowledge management and coopetition : how do cooperating competitors balance the needs to share and protect their knowledge?
Gast, Johanna; Gundolf, Katherine; Harms, Rainer; Matos … - In: Industrial marketing management : the international … 77 (2019), pp. 65-74
Persistent link: https://www.econbiz.de/10012004173
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Customer participation in knowledge intensive business services : perceived value outcomes from a dyadic perspective
Mustak, Mekhail - In: Industrial marketing management : the international … 78 (2019), pp. 76-87
Persistent link: https://www.econbiz.de/10012026155
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Managing business-to-business relationships under conditions of employee attrition : a transparency approach
Kumar, Nishant; Yakhlef, Ali - In: Industrial marketing management : the international … 56 (2016), pp. 143-155
Persistent link: https://www.econbiz.de/10011531493
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Actionable marketing knowledge : a close reading of representation, knowledge and action in market research
Diaz Ruiz, Carlos; Holmlund, Maria - In: Industrial marketing management : the international … 66 (2017), pp. 172-180
Persistent link: https://www.econbiz.de/10011776008