Brand Symbols are important for any brand in helping consumers to remember one’s brand at the point of purchase. In advertising different ways are used to grab attention in consumers’ mind and majorly it’s through brand recall and recognition. This research captivates the Brand Symbol...

Recall and Recognition, two important aspects when one talks about advertising and consumers awareness towards the brands. This study has mainly been focused on the brand symbols and its importance in the mind of the consumers. Does a brand symbol really play a role of differentiating a brand...

The ensemble is a new entity on a higher level of complexity composed of source and sink. When substrate is transferred from source to sink within the transfer space non-linearity may be observable. Saturating production functions of source and sink in combination with linear cost functions may...

I suggest a new game called wise exploitation. It is characterized by a small investment of the exploiting party to either breed the exploited party or educate the exploited party not to detect exploitation. Thereby a higher productivity than cooperation or prisoners´ dilemma is achieved. The...

Within the transfer space source and sink exchange material and energy to optimize their own productivity. Under certain conditions this optimization will lead to a productivity increase of the whole ensemble. The present day view that cooperation is the most productive interaction between...