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The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen; Hiroven, Saku; Nagy, Gábor; … - In: Industrial marketing management : the international … 51 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
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Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market
Gabrielsson, Mika; Seppäla, Tomi; Gabrielsson, Peter - In: Industrial marketing management : the international … 54 (2016), pp. 141-153
Persistent link: https://www.econbiz.de/10011478750
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A dynamic model of growth phases and survival in international business-to-business new ventures : the moderating effect of decision-making logic
Gabrielsson, Peter; Gabrielsson, Mika - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1357-1373
Persistent link: https://www.econbiz.de/10010227741
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How to build an AI climate-driven service analytics capability for innovation and performance in industrial markets?
Akter, Shahriar; Wamba, Samuel Fosso; Mariani, Marcello M. - In: Industrial marketing management : the international … 97 (2021), pp. 258-273
Persistent link: https://www.econbiz.de/10013206336
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How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar; Hossain, Md Afnan; Tarba, Shlomo Yedidia; … - In: Industrial marketing management : the international … 109 (2023), pp. 44-57
Persistent link: https://www.econbiz.de/10014282241