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Bundling digitized logistics activities and its performance implications
Lai, Kee-hung; Wong, Christina W. Y.; Cheng, T. C. E. - In: Industrial marketing management : the international … 39 (2010) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10003956188
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Configuring quality management and marketing implementation and the performance implications for industrial marketers
Lai, Kee-hung; Yeung, A. C. I.; Cheng, T. C. E. - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1284-1297
Persistent link: https://www.econbiz.de/10009699336
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How to build an AI climate-driven service analytics capability for innovation and performance in industrial markets?
Akter, Shahriar; Wamba, Samuel Fosso; Mariani, Marcello M. - In: Industrial marketing management : the international … 97 (2021), pp. 258-273
Persistent link: https://www.econbiz.de/10013206336
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How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar; Hossain, Md Afnan; Tarba, Shlomo Yedidia; … - In: Industrial marketing management : the international … 109 (2023), pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
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An examination of the influence of guanxi and xinyong (utilization of personal trust) on negotiation outcome in China : an old friend approach
Leung, T. K. P.; Chan, Ricky Y. K.; Lai, Kee-hung; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1193-1205
Persistent link: https://www.econbiz.de/10009491992