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Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets : evidence from China and Poland
Dermody, Janine; Koenig-Lewis, Nicole; Zhao, Anita Lifen; … - In: Journal of business research : JBR 86 (2018), pp. 333-343
Persistent link: https://www.econbiz.de/10011855347
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Conspicuous consumption in emerging market : the case of Chinese migrant workers
Huang, Zhen; Wang, Cheng Lu - In: Journal of business research : JBR 86 (2018), pp. 366-373
Persistent link: https://www.econbiz.de/10011855361
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Country of origin effects in developed and emerging markets : exploring the contrasting roles of materialism and value consciousness
Sharma, Piyush - In: Journal of international business studies : JIBS ; an … 42 (2011) 2, pp. 285-306
Persistent link: https://www.econbiz.de/10008909561
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From servicescape to consumptionscape : a photo-elicitation study of Starbucks in the New China
Venkatraman, Meera; Nelson, Teresa - In: Journal of international business studies : JIBS ; an … 39 (2008) 6, pp. 1010-1026
Persistent link: https://www.econbiz.de/10003756769
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Customer portfolio management (CPM) for improved customer relationship management (CRM) : are your customers platinum, gold, silver, or bronze?
Thakur, Ramendra; Workman, Letty - In: Journal of business research : JBR 69 (2016) 10, pp. 4095-4102
Persistent link: https://www.econbiz.de/10011553927
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Identifying the drivers of luxury brand sales in emerging markets : an exploratory study
Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 111 (2020), pp. 25-40
Persistent link: https://www.econbiz.de/10012237748
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The role of consumption orientation in consumer food preferences in emerging markets
Salnikova, Ekaterina; Grunert, Klaus G. - In: Journal of business research : JBR 112 (2020), pp. 147-159
Persistent link: https://www.econbiz.de/10012230572
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of international business studies : JIBS ; an … 48 (2017) 8, pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
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Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush; Luk, Sherriff T. K.; Cardinali, Silvio; … - In: Journal of business research : JBR 86 (2018), pp. 210-216
Persistent link: https://www.econbiz.de/10011855300