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This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam's Central Highlands, the study examined the relationship between market orientation and innovation. The...
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Despite its recognition as a resilience strategy, there is a scarcity of research on business model innovation (BMI) in micro and small enterprises in emerging economies. Business model innovation drivers in micro and small enterprises may differ from those in large firms in developed economies....
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