1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery Strategies -- 2. Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 -- 3. Case 2: Maxis: The Social Media Quagmire and the Road to Redemption -- 4. Case 3:...

Chapter 1: An Introduction to Responsible Management: A Corporate Social Responsibility (CSR), Green Marketing and Sustainability Management Perspective.-Part One: Corporate Social Responsibility -- Chapter 2: Benefits of Promoting Micro-Level Corporate Social Responsibility for Emerging...

Part 1: Traditional and Digital Perspectives on Public Sector Marketing Communications -- Chapter 1: Traditional and Digital Perspectives on Public Sector Marketing Communications -- Part 2: Advertising and Direct Marketing -- Chapter 2: Public Service Advertising and Celebrity endorsement in...

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers...