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Wissensmarketing : der Einsatz von strategischen Kunden im Wissensmarketing von KMU
Diehr, Gregor; Wilhelm, Stefan - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 63 (2015) 2, pp. 129-147
Persistent link: https://www.econbiz.de/10010513991
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Co-creating new meaning: towards the patient-centric hospital?
Darmer, Mette Rosendal; Boesgaard, Søren; Preisler, … - In: Danish journal of management & business 79 (2015) 3, pp. 23-41
Persistent link: https://www.econbiz.de/10011442745
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Customer integration strategies for innovation projects : anticipation and brokering
Sandmeier, Patricia - In: International journal of technology management : IJTM 48 (2009) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10003850525
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Customer interaction in service innovation : seldom intensive but often decisive ; case studies in three business service sectors
Kuusisto, Arja; Riepula, Mikko - In: International journal of technology management : IJTM 55 (2011) 1/2, pp. 171-186
Persistent link: https://www.econbiz.de/10009424077
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Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Sigala, Marianna - In: International journal of contemporary hospitality management 24 (2012) 7, pp. 966-990
Persistent link: https://www.econbiz.de/10009666533
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Innovation and co-production in computer services : the case of complex software solutions in the fashion and retail industry in Italy
Paiola, Marco - In: Exploring knowledge-intensive business services : …, (pp. 137-154). 2012
Persistent link: https://www.econbiz.de/10009547464
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Applying game mechanisms to idea competitions
Birke, Florian; Witt, Maximilian; Robra-Bissantz, Susanne - In: Business organizations and collaborative web : …, (pp. 144-162). 2011
Persistent link: https://www.econbiz.de/10009388263
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Citizens and the co-creation of public service innovations
Farr, Michelle - In: Handbook of innovation in public services, (pp. 445-458). 2013
Persistent link: https://www.econbiz.de/10010194790
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Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo; Schultz, Majken - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
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Investigating issues and challenges for customer involvement in business services innovation
Nicolajsen, Hanne Westh; Scupola, Ada - In: The journal of business & industrial marketing 26 (2011) 5, pp. 368-376
Persistent link: https://www.econbiz.de/10009272392