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type_genre:"Konferenzschrift"
~subject:"Deutschland"
~subject:"Electronic Commerce"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Wertschöpfung im Mobilfunkmark...
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Deutschland
Electronic Commerce
Mobile communications
6
Mobilkommunikation
6
Consumer behaviour
5
Konsumentenverhalten
5
Electronic money
4
Elektronisches Geld
4
Germany
4
E-commerce
3
Innovation adoption
3
Innovationsakzeptanz
3
Marketing management
3
Marketingmanagement
3
Mobile Business
3
Mobile business
3
Betriebliche Wertschöpfung
2
Business model
2
Business network
2
Digital platform
2
Digitale Plattform
2
Digitalisierung
2
Digitalization
2
Digitization
2
Geschäftsmodell
2
Network economics
2
Netzwerkökonomik
2
Social Web
2
Social web
2
Unternehmensnetzwerk
2
Value creation
2
Viral marketing
2
Virales Marketing
2
AGFEA
1
Acceptance
1
Advertising planning
1
Augsburg <2003>
1
Bank marketing
1
Bankmarketing
1
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Konferenzschrift
Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
5
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Case study
1
Fallstudie
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Language
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German
4
English
4
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Pousttchi, Key
8
Wiedemann, Dietmar G.
2
Becker, Frank
1
Gleiß, Alexander
1
Goeke, Laura
1
Haunstetter, Tobias
1
Hufenbach, Yvonne
1
Kohlhagen, Marco
1
Kramer, Frederick
1
Marx Gómez, Jorge Carlos
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Workshop Mobile Commerce <3, 2003, Augsburg>
1
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HMD : Praxis der Wirtschaftsinformatik
2
Electronic markets : EM ; the international journal of electronic commerce and business media
1
GI-Edition / Proceedings
1
Handbook of research on mobile marketing management
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
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ECONIS (ZBW)
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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
Saved in:
2
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
3
Gestaltung mobil-integrierter Geschäftsprozesse
Pousttchi, Key
;
Becker, Frank
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
286
,
pp. 15-22
Persistent link: https://www.econbiz.de/10009577099
Saved in:
4
Enterprise Resource Planning in kleinen und mittleren Unternehmen : vergleichende Studie von proprietärer und Open-Source-Software
Kramer, Frederick
;
Marx Gómez, Jorge Carlos
;
Pousttchi, Key
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
285
,
pp. 20-33
Persistent link: https://www.econbiz.de/10009551956
Saved in:
5
Determinants of customer acceptance for mobile data services : an empirical analysis with formative constructs
Pousttchi, Key
;
Goeke, Laura
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 26-43
Persistent link: https://www.econbiz.de/10009260826
Saved in:
6
Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus Sicht der Diffusionstheorie
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Perspektiven des Mobile Business : Wissenschaft und …
,
(pp. 35-50)
.
2005
Persistent link: https://www.econbiz.de/10003082897
Saved in:
7
An apple a day : how the platform economy impacts value creation in the healthcare market
Gleiß, Alexander
;
Kohlhagen, Marco
;
Pousttchi, Key
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
4
,
pp. 849-876
Persistent link: https://www.econbiz.de/10012797024
Saved in:
8
Mobile commerce - Anwendung und Perspektiven
Pousttchi, Key
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004722539
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