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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010
Persistent link: https://www.econbiz.de/10003919392
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Determinants of customer acceptance for mobile data services : an empirical analysis with formative constructs
Pousttchi, Key; Goeke, Laura - In: International journal of electronic business 9 (2011) 1/2, pp. 26-43
Persistent link: https://www.econbiz.de/10009260826
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Moderne Komponenten im Marketing-Mix : Werbung via Handy & Co.
Pousttchi, Key; Wiedemann, Dietmar G. - In: Die Bank (2008) 7, pp. 64-68
Persistent link: https://www.econbiz.de/10003719914
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Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus Sicht der Diffusionstheorie
Pousttchi, Key; Wiedemann, Dietmar G. - In: Perspektiven des Mobile Business : Wissenschaft und …, (pp. 35-50). 2005
Persistent link: https://www.econbiz.de/10003082897
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Mobil Viral Marketing : ein State of the Art
Pousttchi, Key; Turowski, Klaus; Wiedemann, Dietmar Georg - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 289-304). 2008
Persistent link: https://www.econbiz.de/10003753453
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An apple a day : how the platform economy impacts value creation in the healthcare market
Gleiß, Alexander; Kohlhagen, Marco; Pousttchi, Key - In: Electronic markets : EM ; the international journal of … 31 (2021) 4, pp. 849-876
Persistent link: https://www.econbiz.de/10012797024
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Mobile commerce - Anwendung und Perspektiven
Pousttchi, Key (contributor) - 2003
Persistent link: https://www.econbiz.de/10004722539